SEO Shopify

Content strategy for e-commerce

Formation en privé ou en entreprise

	Date et heure variable
	Lieu de votre choix
	Adapté à vos besoins
	Budget sur mesure

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Description et objectifs

Currently, there are 24 million e-commerce websites and this number keeps growing. How can you market your products, increase your traffic, and make sales in a space that's becoming more competitive? Do you need step-by-step instructions instead of a confusing technical SEO audit from SEO tools? We simplify the process of planning your e-commerce content marketing.

This course teaches you how to develop a high-performing SEO content strategy for an online store.

There are so many places where your writing skills can contribute to increasing your SEO visibility and revenue. This course lays the groundwork for e-commerce SEO content strategy while teaching you the tricks of the trade.

Objectives :

Develop a content strategy for an online store
Adapt existing content to make it SEO-friendly
Create a specific SEO brief for each page

Plan de formation

Theory is one thing, but putting it into practice can be difficult at times. We will review :

Strategies for promotional pages like Black Friday and Christmas
How to write your product listings to stand out in Google and generate online sales
How to optimize collection and category pages
Tips for better positioning in voice and visual search

Course content :

Analyzing search intent behind keywords
- Tools
- Trends
- The 10 ways to search for a product online
Priority SEO pages : How to write a product listing, collection and category pages
How to handle sales and promotions from an SEO perspective
Building a lexical field and avoiding competition between your products
Content strategy for an e-commerce blog

I really appreciated Myriam's energy and her intention to bring life to a training session that lasts a whole morning. Myriam has a good grasp of her subject and simplifies it in a way that makes us feel confident with the material. I also appreciated her openness to discuss cases that went a little beyond the main topic of the training, allowing us to apply the knowledge gained to other aspects of our work. », Valerie G.

Public cible

This course is aimed at e-commerce content writers, coordinators, and marketing strategists.

Formateur

Myriam Jessier

Consultante Marketing Web

Myriam Jessier est une formatrice spécialisée en marketing Web technique : Google Analytics, Google Ads et référencement naturel (SEO). Oeuvrant dans le domaine depuis plus de 10 ans, elle est à la tête de sa propre agence à Montréal. Passionnée par le Web, elle aime travailler un pied dans le code, un pied dans le marketing. Ces compétences hybrides lui permettent de mieux vulgariser certains concepts techniques.