Google Analytics 4: Beyond the basics

Feeling like you got the hang of the basic functions of GA4 but don’t know how to go about leveling up your skills? This intensive 3.5 hour course is for you. Get confident about using more advanced features and functions. We're diving into the GA4 rabbit hole, arming you with the skills to tame whatever prickly problem awaits you.

What's on the menu? Glad you asked!

1. Event tracking so good, it'll make your data sing. Figure out how to use recommended and custom events once and for all!
2. Custom dimensions & metrics that'll make your boss
3. Audience building to focus more on your personas and more
4. Conversion tracking you are confident in
5. Google Ads & Search Console integrations smoother than a fresh jar of Skippy
6. Content grouping and more!

It is important to have access to a Google Analytics account before taking the training.

This training includes concrete examples and exercises to help you put put things into perspective and into practice. You’ve got the basic setup covered? Now get comfortable with the more advanced voodoo sounding stuff!

This course is for anyone who's tired of feeling like GA4 is speaking Klingon but before you jump in:

• Make sure you've got a GA4 property to play with. No sandbox, no fun!
• Brush up on your basic GA4 stills. We're building on that foundation, not starting from scratch.

Anyone who wishes to understand advanced features of Google Analytics 4 in order to better understand visitor behavior on their website and various external campaigns. Suitable for intermediate-level individuals.